Fuschia was started in September 2013 as a range of natural handmade skincare products devoid of harmful chemicals like SLS, Parabens, phthales and Mineral Oils. initiatives.
Dr Mohit Bhatia says “We started off as a team of doctors with an inclination towards skincare in a natural way. Having studied the never ending market of skincare products in India and abroad we realised that most of the labels were fraught with harsh chemicals. To our surprise, the majority of customers were more or less unaware of the ingredients they were feeding their skin. However, of late many global brands have come up with the idea of natural skincare. Though the idea of chemical free skincare has been widely accepted by our Indian customer base but ‘natural skincare’ still remains a blanket term for many. The ever growing demand for and existing confusion about ‘natural skincare’ have been strategically exploited by lot of labels. Just adding the label of Natural / Herbal / Ayurvedic doesn’t make it so, the ingredient list is what will decide the fact. Looking at the scenario, we decided to promote ‘natural skincare’ as products essentially free of SLS, Parabens, Pthalates, Mineral oils, Synthetic colours & fragrances and hence the inception of ‘FUSCHIA’.”
‘Fuschia’ was born out of its parent company Vkare Bio Sciences in 2013. Three years and Fuschia has been consistently evolving and has established itself as a brand dedicated to natural , handmade skincare products.