Ola the leading cab aggregator in India, after its successful launch and operations in India for last few years. Ola has been doing incredibly well in the space and sort of have only one competitor in the domain Uber, the worlds leading cab aggregator. Ola has a strong hold in the market and without doubt is ready for expansion. However it would be difficult to penetrate in areas where Uber is already the key player without investing a lot in branding and marketing.
While considering International expansions, the safe ideal way to test the waters is to test in other developing countries which have not tasted the convenience and affordability of booking cabs with ease. The same strategy seems to be considered and is being implemented by Ola with their expansion plans in Bangladesh and Sri Lanka.
Ola has already begun hiring for Managers and operations personnel in Colombo and Dhaka to initiate their work. This shall prove a fruitful new venture to them and offers them diversity in their geographical reach.